"I'm working through a line of thought, a feeling and an instinct. Not an original one but not one I've fully internalized or understood yet. But the way that a need to profit runs counter to the value of the internet. A need for money broke Twitter, long before the billionaire decided to do... whatever it is he's doing with it. Twitter has been aging, I think, into obsolescence for a very long time. Because the internet is evolving and shifting away from what it once was." -- DongWon Song, Literary agent
For a while now since Twitter's takeover by Musk, its users have been sensing the ship sink, not sure when or how to jump ship. One reason for this is that each social media platform has its own affordances and structures, and this importantly structures our engagement with them. I take the notion of affordances from Gibson's affordance theory (explainer here). Briefly, affordances are the way our environment shapes to behave in a certain way. The environment offers us promises (positive affordances) and threats (negative affordances). A simple example is a couch, which invites us to engage us to sit in it in a certain way, different from a hard chair without a cushion. You'll slouch in the couch due to its affordances, in a way you would never in a chair. In a similar vein, Twitter encourages a different sort of engagement compared to TikTok or Instagram, or Facebook.
In the same way, different social media shape our engagement with others. They allow us interactions that aren't possible or a lot harder to realize in other environments.
How does the death spiral of one or more social media platforms impact philosophy? The slow death of Twitter is not a new phenomenon. DongWon Song's observations resonate with a lot of its users. Like them, I have sensed the decline already a while ago, long before Musk bought the platform. For example, Twitter's own research had noticed that its algorithms substantially favor right-wing politicians and news outlets.
Just speaking from my own user experience, I had noticed over the past few months that small philosophy accounts with maybe a few hundred followers that I enjoy following had become obscured by the algorithm. I went to check if they were still there. They were. I just didn't see them anymore. So already months ago, I changed my viewing preferences so Twitter would show me the latest tweets, as more and more the same duplicate stories began to show up. I hoped this would give me again that sense of engagement and serendipitous discovery I had before. But to no avail. The platform feels hollowed out, impersonal. The capacity for thoughtful philosophical discussion dries up.
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